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Trying To Look Rich Versus Being Rich

Trying to Look Rich, Christine Luken, Financial Lifeguard

There’s a huge difference in trying to look rich versus being rich. The term “rich” is subjective and we can argue over exactly what that means. I really love the definition of rich that Jen Sincero gives in her book, You are a Badass at Making Money.

“RICH = Able to afford all of the things and experiences required to fully experience your most authentic life.”

Our current culture is obsessed with the outward appearance of wealth and success. Media fills our feeds with the latest celebrity endorsed products that will make our lives complete. Credit card companies gladly extend our limits to buy the things that allow us to look rich, even when we’re living paycheck to paycheck. Unfortunately, people with paychecks large and small fall into this trap.

 

The truth is that there’s no way to tell if a person is truly financially successful by looking at them.

 

The other day, I interviewed two men who run entrepreneurial training programs for minorities to combat poverty in their respective cities: Allen Woods of Mortar Cincinnati and Anthony Watkins of Launch Chattanooga. We were discussing this phenomenon of people at all income levels who ruin their financial health by trying to look rich. Anthony related a story of a guy who just bought fancy rims for his car, and then had the nerve to hit him up for loan because he needed grocery money to buy his kids some milk. And don’t think this only happens in the inner city or suburbs, because it’s even worse at the country club!

 

Seventy-eight percent of full-time workers said they live paycheck to paycheck, up from 75 percent last year, according to a 2017 report from CareerBuilder.

 

Years ago, I worked with a guy, we’ll call him “Jake,” who earned a high income but had almost no net worth. Jake looked rich. His McMansion backed up to the golf course. He drove an Escalade and wore designer clothes and shoes. In fact, he bought the best things money could buy.

Yes, his income was high, but Jake spent the bank’s money because he’d already blown through his own. Every single thing he “owned” came with a monthly payment. On more than one occasion, Jake asked for an advance on his commission so he could pay his bills. This guy was making twice my income, but likely had one-tenth my net worth! Trying to look rich will make you poor, and it wouldn’t surprise me if Jake eventually ends up in bankruptcy court.

 

Trying To Look Rich versus Being Rich:

  • People who are trying to look rich buy things that decrease in value. People who are rich (or want to be rich) buy things that increase in value or provide positive cash flow.

  • People who are trying look rich get their worth from the approval of others. Financially healthy people have a strong sense of self-worth that’s not dependent upon the whims of other people.

  • People who are trying to look rich are always living on the edge financially with little to no money in savings. The rich know that saved money will allow them to comfortably handle emergencies and seize opportunities to invest.

  • People who are trying to look rich accumulate debt for impulse purchases and non-necessities, like vacations and designer clothes. Those who are financially wise exercise patience to save up the money and wait for the right deal.

  • People who are trying to look rich are “all about me.” They are wrapped up in themselves and their possessions. Financially healthy people have the resources to help others and support causes and charities close to their hearts.

If you can afford to pay for luxuries and not go into debt for them, then by all means, have fun and enjoy! However, if you are trying to look rich without being financially healthy (living within your means, having adequate savings and minimal debt) you’re going to end up living on the edge of broke. The financial health and security of your family is of much greater importance than the opinions of others. If you struggle with emotional spending, grab a copy of my book on Amazon, Money is Emotional: Prevent Your Heart from Hijacking Your Wallet.

 

Spread the Word!
Christine Luken
 

Click Here to Leave a Comment Below 9 comments
Retiring On My Terms - September 2, 2017

I think you really said it all, and I hope the many people who need to hear your message find it!

Your point about buying things that decrease in value versus investing in things that increase in value or provide positive cash flow really stood out to me. I’ve been doing that for many years, long before I was considering pursuit of financial independence and early retirement. I’m fortunate my parents set that type of example for me and encouraged that type of thinking. As you note, many people are more concerned with appearing to be rich than actually attaining wealth.

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Ashley - September 14, 2017

What an insightful post. Definitely lots to think about. As a full-time work, I don’t live outside my means, so that I don’t have to live paycheck to paycheck. It’s awesome have that little bit of extra every month!

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Nicole Aguilar - September 14, 2017

I love this. Most “rich” people do not look rich and I really respect that. Life isn’t about labels and fancy cars. It’s about living comfortably and experiencing a happy life.

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Keikilani - September 14, 2017

this hit the nail on the head! Your riches don’t need to be displayed except in happiness!

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Heather A Lawrence - September 14, 2017

Such a great post! We have a friend that is a millionaire (several times over) and we love chatting with him about money.
They totally don’t think the way you would expect them too. I love how you said that if you can afford the luxury then to spend the money and not go into debt doing so. He has the money but doesn’t go all out! For example my daughter wants to plan a vacation for 10 days to Greece next summer for a grad present. I told her to chat with a travel agent but he recommended getting cheap flights and booking an Airbnb. Honestly there is so much to learn and I would rather have the money and not look rich then pretend any day 😉 .

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Erlene - September 14, 2017

I think this day and age everyone is trying to keep with all the social media posts of celebrities. My kids are starting to get wrapped up in it and I keep reminding them that a good pair of sneakers does not need to cost $200+.

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reesa - September 14, 2017

Wow so many people need to read this. I rather be rich than look rich any day!

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Louise - September 15, 2017

Here in England there are loads of rich people who couldn’t look more poor if they tried! You definitely can’t tell how much money someone has just by looking at them.

And I love the moral of this post too. When my daughter was a toddler I tried to give her everything, and I ended up with very little money left at the end of each month. These days I’m much more sensible and only treat the kids now and again so I can have that little nest egg incase of a future emergency 🙂

Louise x

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Kristin - September 15, 2017

This is so interesting. I agree that society today is obsessed with appearances. Definitely something we need to work on!

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